Apple Inc (NASDAQ: AAPL) is the world’s largest technology company with well over a billion users worldwide.
Founded in 1976 by Steve Jobs, Ronald Wayne, and Steve Wozniak – the multinational is headquartered in Cupertino, California, and has grown exponentially, particularly following the launch of its first iPhone on June 29th, 2007.
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Without a doubt, Apple Inc is the most influential player in the global tech space. Still, it enjoys remarkable competition from the likes of Microsoft Corporation (NASDAQ: MSFT), Samsung Electronics Co Ltd, and Alphabet Inc (NASDAQ: GOOGL).
Nonetheless, the following 40+ Apple statistics suggest this tech behemoth will continue to bestow its dominance on the market with innovation and expansion.
Let’s start with our pick of the top Apple facts and statistics.
Apple facts and stats – Editor’s pick
- Apple is the world’s biggest company by market capitalisation and has well over a billion users worldwide
- Apple Inc went public on December 12th, 1980, at a per-share price of $0.10 on a split-adjusted basis
- Apple stock recorded its all-time high of $181 in January 2022, at which point, it was briefly worth $3.0 trillion
- More than half of the smartphone users in the United States has Apple’s flagship iPhone
- Apple Inc has about 900 million paid subscribers across a range of its services
- A small investment of $100 in the Apple stock in 1982 would be worth $365,000 today
Apple company overview, facts and trends
1. Apple Inc was founded in 1976
Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple Inc on April 1st, 1976. The multinational is headquartered in Cupertino, California. It is currently the world’s largest company by market capitalisation.
2. Apple stores are located in 25 countries
Currently, the tech behemoth has 518 Apple stores in total across more than 25 countries around the world. Nearly half of these (271) are located in the United States. Another 44 are in Mainland China and 39 in the United Kingdom.
3. Apple Inc employs 164,000 people in total
Apple has an enormous workforce comprising 164,000 employees worldwide – a 6.5% increase versus 2021. Earlier in December, however, the tech titan paused almost all hiring and said the freeze could extend well into 2023.
4. iPhone dominates the U.S. smartphone market
iPhone sales made up 17.2% of the global smartphone sales in the third quarter of 2022, according to Statista. Its flagship smartphone has a market share of over 50% in the United States, though.
5. Apple subscribers are approaching a billion
At writing, Apple Inc has a paid subscriber base of roughly 900 million across a list of its services, including Apple Music, iCloud, Apple TV+, Apple News and many more. In terms of revenue, “services” noted a $10 billion increase in 2022 on a year-over-year basis.
6. Apple Inc is expanding into new products
Apple is committed to adding new products to its portfolio. Its AR/VR headset – a well-anticipated competition for Meta’s recently launched Quest Pro is expected in 2023. According to the Nasdaq-listed firm, it will launch a partially autonomous Apple Car by 2026 as well.
7. Apple takes a significant commission from in-app purchases
Apple Inc takes up to a 30% cut from in-app purchases despite recent retaliation from the likes of Epic Games, Meta Platforms, and even Elon Musk, who called it a “30% tax on the internet”. According to a CNBC analysis, App Store sales grossed nearly $80 billion in 2021.
8. Apple Inc has more than 34 million registered developers
At its Worldwide Developer Conference in June 2022 – Apple said it now had over 34 million registered developers on its platform. The multinational also said that its App Store has created 2.2 million jobs in the U.S.
9. Apple has quite a diverse workforce
Roughly 66% of Apple employees are male and 34% are female. Whites make up 46.5% of its workforce followed by 26.7% Asians, 13.9% Hispanics, and 8.9% Blacks. About 69% of its managers are male.
10. Apple Inc is committed to promoting racial equality
In 2021, Apple said it will invest $350 billion through several years to promote racial equality in the United States. It also partnered with the Southbank Centre in the U.K. earlier this year as part of REJI – its racial equity and justice initiative.
11. Apple spends big on research and development
Apple Inc continues to expand its R&D expense year after year. In 2022, it spent $26.25 billion on research and development, about a 20% increase on a year-over-year basis. It was also more than $25.54 billion that its archnemesis, Microsoft Corp spent on R&D in its fiscal 2022.
Apple stock market statistics
12. Apple stock debuted in 1980
Apple Inc debuted on the Nasdaq Stock Exchange on December 12th, 1980. It sold 46 million shares in its Initial Public Offering (IPO) at a per-share price of $22. Within a day, “AAPL” shot up 30% and topped $1.0 billion in market capitalisation.
13. Apple stock has split five times
Apple Inc executed its first 2-for-1 stock split in June 1987. It was followed by another 2-for-1 split in June 2000 and another similar one in February 2005. Apple then opted for a 7-for-1 stock split in June 2014 and the most recent, 4-for-1 split in August 2020.
14. Apple stock has turned peanuts into millions
On a split-adjusted basis, Apple stock hit an all-time low of $0.04 on July 8th, 1982. In comparison, today it’s exchanging hands at $146. So, an investor who would have parked $100 in Apple stock in early 1982 would have $365,000 today.
15. Apple is the only multi-trillion company
Apple Inc is the world’s most valuable company with a market capitalisation of $2.32 trillion. It’s currently the only company that’s worth more than $2.0 trillion. On January 3rd, 2022 – Apple’s market cap had even touched $3.0 trillion briefly.
16. Apple has 15.91 billion shares outstanding
According to Yahoo Finance, as of mid-October, Apple had a whopping 15.91 billion shares outstanding. It bought back nearly $90 billion worth of its stock in fiscal 2022.
17. Apple stock made a record high in 2022
On January 3rd, 2022 – Apple stock recorded an all-time high of $181. In comparison, it’s currently trading at $146, courtesy of the U.S. Federal Reserve’s aggressive rate hikes this year.
18. Apple stock is down 20% this year
Higher interest rates in 2022 made life miserable for the high-flying, growth-oriented tech stocks. While Apple has fared well compared to the sector at large, the stock is still down about 20% year-to-date.
Apple Inc revenue statistics
Apple brings in its revenue via two primary sources – “products”, which includes iPhones, iPads, MACs, wearables, home and accessories, and “services”.
19. Apple’s revenue in fiscal 2022
Apple Inc is growing revenue at a commendable pace. In its fiscal 2022, Apple generated $394.33 billion in revenue – up 7.79% on a year-over-year basis and an incredible 44% versus 2022.
20. Apple’s sales in its recent quarter
In its latest reported quarter, Apple had $90.1 billion worth of sales, of which, services brought in $19.19 billion. Total sales were up 8.0% in its fourth financial quarter.
21. iPhone is its biggest source of revenue
Apple attributes more than half of its annual revenue to the iPhone. Its flagship smartphone produced $205.5 billion of sales in fiscal 2022 and accounted for 52% of its total sales. Despite supply constraints, iPhone sales were up 9.67% year-on-year in Q4.
22. Apple is exploring the ads market
Apple generates a small chunk of its revenue also from advertising. According to Insider Intelligence, that contributed $4.0 billion to its revenue in fiscal 2022.
23. Apple is particularly big in the U.S.
Apple identifies the Unites States as its largest market. As much as 40% of its revenue in the recent concluded financial year came from the U.S.
24. Apple has fortress of a balance sheet
Apple’s balance sheet is as strong as they come. In its fiscal 2022, this tech behemoth had $111.44 billion in free cash flow, up nearly 20% from a year ago and a whopping 52% versus 2020. Apple stock pays a dividend yield of 0.70% at present.
25. Apple’s services business is growing fast
Apple Inc has seen tremendous success with “services” in recent years. That segment brought in $78 billion in fiscal 2022 and accounted for about 20% of the total revenue. Revenue from services was capped at $68 billion last year and only $53.8 billion in 2020.
Apple user statistics
26. Over a billion people have an iPhone
As of 2022, more than 1.2 billion people around the world use an iPhone. In total, Apple has sold over 2.2 billion of its flagship smartphones. The Cupertino-headquartered firm shipped 240 million iPhones in total in 2021.
27. Apple Music is bigger than Spotify in the U.S.
Apple Music now boasts about 88 million users in total. Roughly 34 million of these are in the U.S., which means that Apple Music is more popular in the United States than Spotify. Apple Music has a catalogue of over 50 million songs.
28. Apple Pay users are growing fast in the U.S.
In the United States, mobile phone users who pay via Apple’s contactless payment option once a month (at least) topped 45 million. That represents about an 8.7% increase versus the previous year.
29. Apple TV+ now has over 25 million paid subscribers
According to Statista, Apple’s subscription video-on-demand service, the Apple TV+ had 25 million paid subscribers as of the end of the first quarter of 2022. Around 50 million had free access via promotions.
30. AirPods revenue has increased nearly 600%
In 2017, the first full year after the launch of the original AirPods, Apple’s revenue from the earphones was $1.76 billion. Fast forward five years and the multinational generated $12.1 billion in revenue from AirPods in 2021 – close to a 600% increase.
31. Apple is adding roughly 40 million subscribers per quarter
In October, Luca Maestri – the Chief Financial Officer of Apple Inc said the company was adding nearly 40 million subscribers on average across its various services per quarter. He expects the total number of subscribers to surpass 1.0 billion in the coming year.
32. Apple Watch users hit a new high in H1 of 2022
According to Counterpoint Research, 30% of iPhone users in the United States owned an Apple Watch as well – a record for the attach rate. Statista attributes between $12 billion and $14 billion of Apple’s annual revenue to the smartwatch.
33. Apple Mac shipments slowed down this year
2022 wasn’t a good year for Apple’s Mac computers. It shipped 5.8 million of them in the third quarter, down more than half a million versus the previous quarter.
Fun facts about Apple Inc
34. Apple has more than 55,000 active patents
Globally, Apple Inc now has a total of 72,054 patents. Well over 55,000 of these are active. In 2021, it secured over 2,500 patents in the U.S. Only six other companies were granted more patents than that last year.
35. Apple Inc has 107 acquisitions so far
Apple has spent nearly $29 billion on making 107 acquisitions since its inception across multiple sectors, including music tech, artificial intelligence, and image recognition. One of its key acquisitions was Beats Electronics for $3.0 billion in 2014.
36. Apple is committed to shareholder returns
Currently, the tech giant pays a quarterly dividend of 23 cents a share that translates to a dividend yield of 0.70%. In its fiscal 2022, Apple Inc spent about $90 billion on stock repurchase and one analyst expects that number of be well above $100 billion this year.
37. Number of Mac users have topped 100 million
As of the end of its fiscal 2022, Apple has more than 100 million Mac users worldwide. In its latest reported quarter, Mac computers brought in $11.5 billion in revenue versus $9.18 billion a year ago.
38. First Apple computer was very expensive
Apple I – the company’s first ever computer was made available for sale in July 1976 for $666.66. That’s more than the current price of an iPhone 13.
39. Steve Jobs was fired from Apple Inc in 1985
Steve Jobs – the visionary founder of Apple Inc was fired in 1985, following a massive disagreement with the Chief Executive and the Board of Directors. He was then brought back as the CEO in 1997.
40. Microsoft once saved Apple Inc from bankruptcy
In 1997, soon after Jobs’ return as the Chief Executive, Apple was facing an almost-certain bankruptcy. At that time, Microsoft’s Bill Gates had invested $150 million in the company to save it from bankruptcy.
41. Steve Jobs took a fixed yearly salary of just $1.0
For over a decade, Steve Jobs was paid as the top boss of Apple Inc a fixed yearly salary of only $1.0. Nonetheless, he was worth over $10 billion when he passed away in 2011 because of his stake in the Apple stock.
Apple statistics: Conclusion
Even though Apple Inc is approaching a mouth dropping $400 billion in annual revenue, it still has tremendous room to grow within its current product categories, especially in the emerging markets.
iOS penetration is still under 30% globally, which speaks volumes to how big is the opportunity for Apple to grow moving forward. On top of that, it’s committed to adding new products to its portfolio such as the VR headset and eventually the most-anticipated Apple Car.
Apple stock has had a difficult 2022 amidst a double whammy of higher rates and supply constraints. At writing, shares of the multinational tech behemoth are down more than 25%. But the sell-off, as per Erik Woodring of Morgan Stanley is a fantastic opportunity to buy Apple stock that has upside to $235 – up a whopping 75% from here.